Medical practice marketing
The practice families trust, found by the families searching.
Independent practices are competing with hospital systems that have billboards, directories, and full marketing departments. What they don’t have is you: the physician patients actually know. We market that advantage carefully, with patient privacy treated as a hard line, not a footnote.
1-833-219-2003 · 90% of the families who hire us stay
Great medicine, invisible practice, and a healthy fear of doing marketing wrong.
Independent physicians and practice managers tell us the same things:
- The hospital system down the road advertises everywhere, and its directory outranks your practice for your own specialty
- Patients search for a doctor accepting new patients and never find out that you are
- A handful of old reviews that don’t reflect the practice, and no comfortable way to ask for new ones
- A real worry that any marketing move is one privacy mistake away from a serious problem
- A front desk stretched thin, with scheduling calls going to voicemail during clinic hours
The fear is reasonable. Plenty of agencies treat a medical practice like a pizzeria and get the practice in trouble: patient stories used without authorization, review replies that confirm someone was seen, ad targeting that gets too clever with health data. Our rule is simpler and stricter: no protected health information in testimonials, ads, replies, or reporting, ever, and nothing published without the practice’s sign-off. Boring where boring is safe, sharp everywhere else.
In medicine, trust is the product. Marketing that cuts corners with patient privacy spends the one thing a practice can’t buy back.
Our compliance-first rule for healthcare clients
The Twin Shores Way, applied to private practice
-
Listen
Which visit types you want more of, which insurance you accept, how much new-patient capacity actually exists, and what your front desk can absorb. Marketing that books patients you can’t schedule helps no one, so capacity comes first.
-
Build the plan together
A written strategy with the compliance guardrails written in: what we will do, and what we will never do with patient information. If you’re comparing agencies, here are the questions worth asking before you hire anyone, including us. Ask every agency how they handle PHI. Watch how fast the room goes quiet.
-
Do the work
Local SEO and a complete Google Business Profile so searches for your specialty and “accepting new patients” find you, an accessible, fast website that answers the questions patients actually have, and reputation management built on compliant review requests, asked of everyone the same way.
-
Read the results honestly
Calls, appointment requests, and new-patient inquiries by source, measured without ever touching a chart. You see what marketing produced; patient records stay where they belong, in your systems, not ours.
Help for the front desk, inside the compliance lines.
Scheduling calls answered, clinical questions routed
Voice AI handles the calls your front desk can’t get to: hours, location, insurance accepted, appointment requests. It books onto your real calendar and transfers anything clinical straight to your staff. It is trained on your practice before it ever answers, and it never gives medical advice.
Fewer no-shows without more staff time
Booking and reminders confirm every appointment automatically by text and email, which is the least glamorous and most reliable revenue fix in any practice.
Reviews answered, privacy intact
Reviews AI drafts warm replies that never confirm anyone is a patient or reference a visit. Negative reviews route to you first, drafted for a human decision, not auto-posted.
Straight answers
Is marketing a medical practice even allowed under HIPAA?
Yes. HIPAA restricts how patient information is used, not whether a practice can market itself. The line we hold: no patient stories, photos, or details in any marketing without valid written authorization, no PHI in ad targeting or review replies, and no patient data flowing into marketing tools. Everything else, from local search to content to a better website, is fully open to you.
How do we get more reviews without violating patient privacy?
Ask every patient the same way, through a general post-visit request, and never single people out based on their care. When reviews come in, replies thank the reviewer without confirming they were seen or discussing anything about a visit. It’s a solved problem when the process is built correctly from the start.
Can you get us found by patients looking for a new doctor?
That’s the core of the work: your Google Business Profile complete and current, your site clearly stating specialties, insurance accepted, and new-patient availability, and local pages that answer what patients search for. Honest timeline: meaningful search movement takes 3 to 6 months. Anyone promising faster is guessing with your name.
Do you work with practices outside Long Island?
Yes. We’re a Long Island family business serving clients nationwide, from New York to Florida to Indiana. And if your practice includes dentistry, we built a separate playbook for dental practices, because the economics are genuinely different.
Grow the practice. Guard the trust.
Tell us your specialty and your capacity, and we’ll tell you honestly what marketing can do, and what we won’t do to get there.
No long-term contracts. No PHI in marketing, ever. Your accounts and your website belong to you.