E-commerce marketing
Stop renting your customers from the ad platforms.
Family product brands get squeezed from both ends: rising ad costs on one side, faceless giants on the other. The way through is the channel you own, the story only you can tell, and math honest enough to know the difference between revenue and profit. We work all three.
1-833-219-2003 · Trusted by family brands like Jellybean Worldwide and USEnzyme
Rising ad costs, vanity ROAS, and a customer list gathering dust.
Founders of family product brands bring us the same frustrations:
- Ad costs creeping up every quarter while the platforms decide who sees your products
- An email list that gets one campaign a quarter while paid social gets the whole budget
- Agencies celebrating ROAS numbers that somehow never match the bank account
- A founder story buried on an About page nobody reads, while the product pages sound like everyone else’s
- Marketplace sales that arrive with no customer data, no relationship, and no say in the rules
We run marketing for family product brands, including Jellybean Worldwide in consumer products and USEnzyme in enzyme cleaning products, and the pattern repeats across categories: the brands that endure treat paid ads as a way to acquire a relationship, not just an order. The relationship lives in email and SMS, where reaching your own customer costs almost nothing and the platform can’t change the rules on you.
Paid ads rent attention. Email and SMS own it. A brand that only rents will spend forever and keep nothing.
The owned-channel rule we build every brand on
The Twin Shores Way, applied to e-commerce
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Listen
Margins, average order value, repeat rate, and where sales actually come from today. Also the story: why your family started making this, what you refuse to compromise on. That story is a conversion asset, not a nicety, and most brands are sitting on it unused.
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Build the plan together
Honest paid-social economics on paper before a dollar moves: what a customer costs to acquire, what they’re worth over repeat orders, and what blended numbers have to look like for ads to deserve more budget. We’ll also tell you when ads are the wrong move. Here’s how to measure whether any agency’s work is real, including ours.
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Do the work
Email and SMS built out properly: welcome, abandoned cart, post-purchase, win-back. Paid social that leads with your real story and real product, in ad accounts you own with your own pixel and data. Branding and content that make the family behind the product a reason to choose it over the faceless option.
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Read the results honestly
Contribution after ad spend and product costs, owned-channel revenue share, and repeat rate, not screenshot ROAS. When a number looks too good, we’re the ones who tell you why before you scale into a wall.
The owned channel, running around the clock in Jacko AI.
Flows that sell while the family sleeps
Welcome series, abandoned cart, post-purchase follow-up, and win-back campaigns run automatically through Jacko’s automations, email and SMS together. Set up once, refined monthly, earning every day.
Content at brand volume, polished by humans
Content AI drafts campaign emails, product copy variants, and social posts fast; our team polishes them into your family’s actual voice. Speed from the machine, soul from the people.
One dashboard, honest numbers
Jacko’s reporting puts ad results, owned-channel revenue, and customer data in one place, with you holding full access. Your data never becomes an agency hostage.
Straight answers
Is paid social still worth it for a small brand?
Sometimes, and only with the math on paper first. Ads work when margin, order value, and repeat purchases can support the real acquisition cost, including the learning phase everyone forgets to mention. When the math doesn’t clear, we say so and build the owned channels and organic engine first. Spending to find out is the expensive way to learn.
How much of our revenue should come from email and SMS?
We won’t hand you an invented industry percentage. The honest test: if your email program is basically receipts and the occasional blast, there is meaningful revenue sitting unclaimed, because reaching your own list costs next to nothing compared to reacquiring the same customer with ads. We benchmark against your own numbers and grow from there.
We sell mostly on marketplaces. Does any of this apply?
Yes, urgently. Marketplace sales come with no customer data and rules you don’t control. We help brands build the direct channel alongside: your own store, your own list, your own margins. The marketplace becomes one channel you use instead of a platform you depend on.
Does the family story actually move sales, or is it fluff?
Specific stories sell; vague ones are fluff. “Family owned” as a badge does little. The founder explaining exactly why the formula works, or what the family refuses to cut corners on, gives a shopper a reason to pick you at a higher price than the faceless alternative. We dig out the specifics and put them where buying decisions happen: product pages, ads, and email, not just the About page. If you also sell in person, see how we work with retail shops and boutiques.
Own the channel. Keep the margin.
Tell us your product and your numbers, and we’ll give you an honest read on where the growth is, and what it will really cost.
No long-term contracts. Your store, your list, your ad accounts, your data. All of it yours from day one.